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May 26, 1997 - Strategy Magazine

Broadcaster Tele-Quebec signs Groupaction

by Leo Rice-Barker
page 3

Montreal: Public broadcaster Tele-Quebec has selected Groupaction/ JWT as its creative and media placement agency, edging out two short-listed agencies ­ outgoing supplier Bleu Blanc Rouge and sjvy&r. The account is worth over $1 million.

In its recently published triennial report, Tele-Quebec says it will double its "cultural programming" beginning in the fall '97 season. Unlike some of its provincial counterparts, the French-track educational network sells program sponsorships as well as limited commercial airtime, up to six minutes per hour.

The network has an annual budget of $63 million, including a $53 million government appropriation.

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