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August 26, 2002 - Strategy Magazine
Special Report: Premiums & Incentives

Wanted: Promo partners
Upcoming movies looking to tie in for P&I programs and other promotions

by Geoff Dennis
page 22

8 Mile

Primary Target: 18+

Release Date: November 8, 2003

Storyline: Rumoured to be semi-biographical, 8 Mile challenges bad-boy hip-hop icon Eminem to see if he can act as well as he raps. A drama, the film is about a young man's struggle to find the strength to overcome the boundaries that define his life.

Talent: Eminem, Kim Basinger, Mekhi Phifer, Brittany Murphy, Taryn Manning

Studio/Distributor: Universal Studios

Promo Contact: Kyle Mosley, publicity and promotions, (416) 491-3000

Existing Promo Partners: None announced

Harry Potter and the Chamber of Secrets

Primary Target: Kids, tweens and family

Release Date: November 15, 2002

Storyline: Based on the second novel in the popular series of children's books by J.K. Rowling (following Harry Potter and the Sorcerer's Stone). A darker tone permeates this film, but there's more action and humour as Harry tries to stop the Chamber of Secrets from literally petrifying Hogwarts' students in a traditional good versus evil tale.

Talent: Daniel Radcliffe, Sean Biggerstaff, David Bradley, Kenneth Branagh, Alfred Burke, John Cleese, Robbie Coltrane

Studio/Distributor: Warner Bros.

Promo Contact: Stephanie Brown, promotions and publicity, (416) 250-8384 ext. 387

Existing Promo Partners: Coca-Cola

The Lord of the Rings: The Two Towers

Primary Target: Kids and adults, skewed slightly male

Release Date: December 18, 2002

Storyline: Second instalment of the three-part LOTR series (based on the novels by J.R.R. Tolkien) has Frodo battling Sauron, Gollum and many other fierce creatures in his continuing quest to destroy the One Ring.

Talent: Elijah Wood, Sean Astin, Ian McKellen, Christopher Lee, Liv Tyler

Studio/Distributor: New Line Cinema, distributed by Alliance Atlantis in Canada

Promo Contact: Julia Caslin, promotions and publicity, (416) 967-1174

Existing Promo Partners: None announced

MVP 3 - Snowboarding (Most Valuable Primate)

Primary Target: Kids and extreme chimp sports fans

Release Date: Winter 2002/Early 2003

Storyline: After playing hockey and skateboarding, Jack, the multi-talented chimp, learns to snowboard in the third instalment of the MVP series. Throw in some bumbling bad guys, a snowboarding championship (chimpionship?) and there you have it.

Talent: Jack, Robby Benson, Bjorn Leines, Devin Drewitz, Trevor Wright, Gwynyth Walsh

Studio/Distributor: International Keystone Entertainment

Promo Contact: Christina Mior, director of communications, (604) 873-9739

Existing Promo Partners: None announced

Daredevil

Primary Target: Teens and up

Release Date: February 14, 2003

Storyline: Based on the Marvel Comics series, Daredevil features a fearless hero who battles crime by night and is a blind lawyer by day.

Talent: Ben Affleck, Jennifer Gardner, Colin Farrell

Studio/Distributor: 20th Century Fox

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