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May 2006 - Strategy Magazine
Be there

Be there

by Paula Costello
page 76

06/15.

Understanding Youth.

Once again, Canada's youth marketing community will gather to find out how to connect with the ever-changing, subcultural, interactivist Gen and to learn from brands that boldly go in new directions. In a featured session, Paul Kurnit, president and founder of KidShop & Kurnit Communications, will investigate what's next in "Youth Culture Deconstructed." York Event Theatre, Toronto. 416.408.2300 x313.

www.understandingyouth.com/2006/

06/18-24.

Cannes Lions 2006

International Advertising Festival. Highlights include The Cannes Debate, featuring Tom Freston (president/CEO, Viacom), Maurice Lévy, (chairman/CEO, Publicis Groupe SA), and JF Decaux (chairman/co-CEO, JC Decaux), looking at how new technology is fragmenting audiences and what this is doing to traditional media owners. As well, Maurice Saatchi from M&C Saatchi will discuss "The Strange Death Of Modern Advertising" and what to do when you're about to be buried. Cannes. 44 (0) 20 7239 3400.

www.canneslions.com/

07/19-21.

Shopper Insights in Action.

This event helps participants understand consumers' behaviour at retail - why people buy - and offers tips for ensuring survival in today's competitive retail environment. Hear from top retailers including Simon Langford, Global RFID Strategy at Wal-Mart, and top manufacturers including Claire Quinn, Director of Shopper Marketing at Coca-Cola. Presented by the Institute for International Research. Chicago Hilton & Towers, Chicago. 888.670.8200. www.iirusa.com/insights

OTHER NOTABLE DATES

05/09. Advertising Standards Canada 2006 Annual Meeting. Keynote is pollster and commentator Allan Gregg who will be speaking on "Building Trust in a time of Skepticism: Insights for Advertisers." Sutton Place Hotel, Toronto. 416.961.6311. x224. www.adstandards.com.

05/10. Strategy presents Understanding Women: Welcome to the Real World. Keynotes include Unilever president Jeffrey Allgrove and boomer expert Martha Barletta. York Event Theatre, Toronto. 416.408.2300 x313. www.strategymag.com/women.

05/11. NABS Gala. Help the National Advertising Benevolent Society help industry members in need. Koolhaus, Toronto. 416.962.0446. www.nabs.org.

05/11-12. Metrics-Driven Marketing Performance Workshop. Speakers include Dr. H. Paul Root, AMA/former CMO of the Marketing Science Institute in Cambridge, Mass. Austin Intercontinental Hotel, Austin, Tex. 800.363.6566. www.marketingmetricscouncil.com.

05/18. C3 Conference 2006: Crossroads of Customer Contact. Hosted in part by the Association du marketing relationnel (AMR). VP research Bernard Elliott, of research/analysis company the Gartner Group, will show how orgs can be transformed by the introduction of new communication channels. Le Capitole à Québec. 514.735.7201. www.amrq.com.

05/24-26. Canadian Newspaper Association Annual Conference. This year's confab will focus on a new study on the profile of young newspaper readers as well as online publishing initiatives. Casino Nova Scotia Hotel, Halifax. 416.923.3568. www.cna-acj.ca.

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