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May 2006 - Strategy Magazine
Special Report: Listed Women

Agency
Christine Ross

by Natalia Williams
page 64

Christine Ross, founder, Spider Marketing Solutions, Toronto

Christine Ross may just be the Queen of Promotions. Ross has put her mark in that area of the industry over the last year, both as the head of growing new agency Spider and within the community itself.

With a work background that has spanned 20 years, stints have included the director of customer marketing at CTV, where she launched its promotional marketing group and SVP at agency Marketing Drive.

In 2004, she opened Toronto-based promotional agency Spider, which, following an injection of funds, has made several senior hires recently. The clients have come as well, including the Ontario Lottery and Gaming Corporation, Kraft, Starbucks and most recently, Planter's Peanuts.

Beyond the boardroom:

* She's a founding member of the Promotion Marketing Association Toronto Chapter and is currently executive director of the Canadian Association of Promotional Marketing Agencies.

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