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May 2006 - Strategy Magazine
Special Report: Listed Women

Agency
Andrea Southcott

by Natalia Williams
page 63

Andrea Southcott, president, TBWA\Vancouver

That winning bid for the 2010 Winter Olympics? Andrea Southcott's agency was behind it, involved in all aspects of creating the brand. It's part of the "regional niche" that the agency has managed to create with Southcott at the helm. She's been president since 2001 and has led the shop to attract some of the province's big marketers including the British Columbia Lottery Corporation and Vancity. Recently, the agency also scored 1-800-GOT-JUNK as a client and will handle all of its North American media planning and buying. Interestingly, TBWA\ boasts Asian and South Asian marketing as one of its service offerings, smart, considering it is the province's largest ethnic population.

When asked what remains the biggest challenge to women in business when awarded a finalist ranking in the Influential Women in Business in 2004, Southcott responded: "Making awards and associations like the Influential Women in Business irrelevant because women have achieved true equality."

Beyond the boardroom:

* She currently sits on the Board of Governors of B.C.'s Children's Hospital and the Faculty Advisory Board for the Sauder School of Business at UBC.

* She is also the first female chapter chair of the BC Chapter of the Young President's Organization and past president of the Advertising Agency Association of B.C.

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