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May 2006 - Strategy Magazine
Up front

Water cooler: What's in store at The Bay

by Lisa D'Innocenzo
page 11

Jerry Zucker, the new owner of HBC, aims to turn around Canada's oldest retailer. Ideas reportedly include: Improve customer service by potentially offering discounts when items are out of stock; differentiate The Bay from Zellers; focus heavily on private labels; and use its database to push promos. Is this likely to save the 336-year-old retailer, which reported $175 million in losses in 2005? Can he create a Target-style success?

34.1% YES

29.3% NO

36.6% MAYBE

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