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May 2006 - Strategy Magazine
Special Report: Listed Women

Agency
Trish Wheaton

by Natalia Williams
page 61

Trish Wheaton, president, Wunderman, Toronto

Recently, Wunderman won the direct and interactive business from communications Goliath Rogers. It's yet another addition to Trish Wheaton's long list of achievements. President since 1998, many credit her with managing the agency's impressive growth (it has tripled in size) and reputation: turning Wunderman from a one-trick agency into an increasingly integrated one, with a client list that, in addition to Rogers, now includes the Canadian Royal Mint, Canada Post, Kraft and Microsoft.

Beyond the boardroom:

* Once upon a time, Wheaton (an American) was a U.S .Peace Corp Volunteer in Kenya. Today, she's been board chair of the Canadian Marketing Association and has emceed the Canadian Marketing Association Awards for the past 11 years.

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