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June 2006 - Strategy Magazine
Be there

Be there

by Paula Costello
page 64

MAJOR EVENTS

06/07.

Mobile Marketing Forum.

Presented by the Mobile Marketing Association, this forum has an introductory and an advanced track to accommodate where you are on the learning curve. Topics include "Monitizing the Mobile Channel," featuring speakers such as Jean Berberich, mobile consumer strategies for Procter & Gamble, on the impact the third screen is having on traditional media; and "Mobile Video & Mobile Marketing: When, Where and How?" during which Cyriac Roeding, VP, mobile, CBS, will discuss the realities of mobile video and the role and impact of video advertising. New York Marriott Marquis Times Square, NYC. 303.415.2550.

www.mobilemarketingforum.com.

06/19-22.

Licensing International 2006: The Brand Builders.

There are always a lot of deals to make at the licensing show, not to mention content that can offer marketers advice on how to strike them. For instance, Sherice Torres, VP of Nickelodeon consumer products, will share "How to select and pursue the best license for your company" while Tim Rothwell, president, Worldwide Consumer Products Media Group, Marvel Entertainment, will offer his take on "What's Hot in Entertainment Licensing."

Javits Convention Center, NYC. 212.951.6600. www.licensingshow.com.

06/20.

ARF Audience Measurement Symposium.

IPTV, VOD, ITV, mobile, wireless and iPod - everyone's talking about these new media opportunities, but the question is what's the best way to measure them? This event will provide a discussion, moderated by Stephen Kim, director of media research at MSN, about the alternative new measurement solutions that have been created. Also, media guru Erwin Ephron participates in a debate on engagement versus disengagement. Presented by the Advertising Research Foundation. Millennium Broadway Hotel, NYC. 212.751.5656. www.thearf.org.

OTHER NOTABLE DATES

06/08-09.

Digital Marketing Conference.

Sessions include "Adding Mobile to Your Initiatives," with Sprint's director of data communications services John Styers, and "Teens Tell the Truth About How They Consume Media," featuring Teen People's panel of adolescent Trendsetters. Marriott Marquis, NYC. 646.654.5167. www.digitalmarketingconference.com.

06/13-15.

Connecting with Kids.

Such youth experts as Disney Online's Ken Goldstein and Atlantic Records' Camille Hackney discuss trends in kids and youth marketing such as marketing with new media, adjusting to changing ethical expectations and experiential marketing. DoubleTree Guest Suites Hotel, Chicago. 305.667.4705. www.trademeetings.com.

06/19-20.

Scientific Marketing: Modeling and Optimization for Strategic Promotions.

This course presents a comprehensive approach to promotion design that integrates state-of-the-art data analytics, marketing science, pricing models, and optimization. MIT, Cambridge, Mass. 617.324.1902. web.mit.edu.

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