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July 2006 - Strategy Magazine
Hires

Hires that make you go hmmm...

by Natalia Williams
page 24

MARKETERS

Mitsubishi Canada's president/CEO Paul Cummings suddenly resigned from the company last month. A spokesperson would only say that Cummings had chosen to pursue other interests. He was hired in September 2005. Before joining the Japanese brand, Cummings was the president of Volvo Canada.

Greg Peterson, president/CEO of Kellogg Canada has moved to the managing director position at Kellogg Australia/New Zealand. He will be replaced by Francois Rouilly who was MD of Kellogg Italy.

Dave Homer is the new president of General Mills Canada. Homer previously held the positions of VP General Mills U.S. as well as president of the company's baking products division. He replaces Christi Strauss who left the position last month to become CEO of Cereal Partners Worldwide - a joint venture between General Mills and Nestlé based in Switzerland.

AGENCIES

On Sept. 1, Taxi II opens its doors. A year and a half in the making, the second Toronto location will by headed by Jeremy Gayton, GM, and Lance Martin, CD. Gayton says eight current Taxi staff will make the move to the Spadina and Front Street offices, but he's on the lookout to hire one additional creative team and an additional account person to work on clients Fresca, Mini and Jack Astor's.

Another BBDO coup: The Toronto shop has snagged Peter Ignazi and Carlos Moreno, best known for their work with the award-winning Bud Light Institute work while at Downtown Partners, as deputy CDs reporting to CD Ian MacKellar. Before joining BBDO, they were with Amalgamated in New York.

Cheryl Young is the new GM for the Toronto office of digital and direct agency Euro RSCG 4D. Before joining Euro, she was SVP marketing at CentrSource, a Toronto online start-up and has held key posts at BMO and Amex Canada as well as being a founding partner of tattoo direct + digital.

Lucia Internicola has been promoted to VP, interactive production. She was previously at MacLaren McCann Direct & Interactive. Young says that more hires and client wins will soon be announced.

Jay Bertram's portfolio just got a little bigger: He's been promoted to president of TBWA\Canada, which has offices in Toronto, Vancouver and Montreal. He will continue on as president of TBWA\Toronto, a position he has held since 2002. The agency's clients include Whiskas, Pedigree, AIG Assurance and Petro-Canada.

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