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July 2006 - Strategy Magazine
Special Report: Fall TV Preview

Fall television preview

by Natalia Williams
page 37

The difference a year makes. Twelve months ago, CTV seemed unstoppable, CanWest struggled, CHUM was ready to rumble and the CBC, well, execs there prayed for the end of the NHL strike. Today, while CTV remains a powerhouse, CanWest's slow and steady rebuilding strategy seems to be paying off. CHUM's effort to become a national player still needs some work, and the CBC, post-strike, continues to try to define itself - and engage viewers - beyond hockey. And, as always, our annual Fall TV issue has it all covered: the nets' strategies for the upcoming year, what's new in the regional markets, a media buyer's take on the New York upfronts, the wonderful world of specialty and the buzz on all the new shows. Enjoy.

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