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September 2006 - Strategy Magazine
Hires

Hires

by Natalia Williams
page 22

MARKETERS

Jurgen Schreiber has been named president/COO of Shoppers Drug Mart. Schreiber is a former CEO of European operations of A.S. Watson, one of the world's largest health and beauty retailers, with more than 4,000 stores. John Torella, retail analyst at Toronto's JC Williams Group says with Shoppers' expanded merchandise, and new-store format, it was time to call on someone with Schreiber's background. "What got them here is not going to get them to the next level of growth," he says. Schreiber spearheaded A.S. Watson's growth in cosmetics and fragrance, and oversaw the acquisition of the Drogas and Spektr chains. He has also worked in senior positions in the consumer products manufacturing field. He takes on his new role this month.

Sharon Macleod, who was most recently marketing manager with Unilever's prized Dove brand, has become director, spreads and dressings - Becel, Hellmann's, Skippy and Imperial. Macleod will replace Erin Iles who also headed up the Dove brand and is now on maternity leave. Stephanie Hurst will head up Dove until October.

Pat Wilkinson, Home Depot Canada's director of marketing, has moved to the Atlanta HQ to become senior director of CRM. No replacement has been announced.

Frito Lay Canada's director of marketing Tony Matta is now director of marketing for Frito Lay UK's Walker's brand (similar to Lay's here in Canada). While in Canada, Matta worked mainly on Doritos.

AGENCIES

Vancouver's Rethink has nabbed BBDO Montreal's creative team Martin Rivard and Nicolas Quintal to handle both English and French creative assignments for national clients such as A&W and Future Shop. During their three-year stint at BBDO the team worked on Brunet, Larousse and Labatt. BBDO Montreal also recently lost CD Martin Beauvais to Toronto's Zig but gained wonder team Peter Ignazi and Carlos Moreno in July.

John Yorke is joining GJP as SVP, interactive strategy. Most recently, Yorke worked as a consultant, providing interactive strategy to such clients as CIBC and Hewlett Packard. Earlier this year, he helped launch Canada's first broadband channel, MTV.ca.  

Mississauga-based branding and design agency Davis has hired Phantom Industries CMO Miriam Freibauer as senior marketing strategist. "Increasingly [our clients] are asking for branding insight," says Aubrey Ferguson, president. "[Miriam] is the first person we've hired exclusively for marketing strategy." Davis clients include Ford, Cadbury Adams and Unilever. Ferguson says the agency has doubled in size - from 45 to 100 staff - in the past five years.

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