 |
 |
 |
 |
 |
 |
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
Welcome, Guest [Sign In]
September 2006 - Strategy Magazine
Cojones Who is a Canadian marketing leader - a company that you respect for its innovation, vision and killer strategy? Is the boldest vision putting your eggs in the incentive/loyalty basket (SDM), or investing in a CRM program that was so successful the U.S. borrowed it (Kraft) - or is it old-fashioned butt-kicking ad campaigns executed in attention-getting new ways? Unilever (Dove, Axe) 58% Kraft (What's Cooking CRM, Hockeyville) 8% L'Oréal (Garnier, Canadian Idol) 12% Shoppers Drug Mart (Optimum, Glow) 8% Nike (just all they do) 15% Quick Search
|
|
|
Copyright © 1986-2008 Brunico Communications Ltd. All rights reserved.
Use of this website is subject to Terms of Use. View our Privacy Policy.
The title and logo of STRATEGY and the tag line, "bold vision brand new ideas", are trademarks of Brunico Communications Ltd.
Maintained by webmaster@strategymag.com