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October 2006 - Strategy Magazine
by Terry Poulton This month a 10-woman mobile video backpack team dressed in "naughty Santa attire" will deploy to mingle with boomers streaming into the Air Canada Centre for Barbra Streisand's two mid-October concerts. The plan is to entice easy-listening fans to stick Diana Krall's upcoming Christmas CD, Live in Paris, on their wish lists. A promo video for the album will be onscreen, while eight other "Santa girls" will hand out red-wrapped postcards describing Krall's CD as the perfect gift for the holiday season. The X16 mobile video units are part of Toronto-based Hit N' Run Entertainment's street marketing guerrilla arsenal.  Quick Search
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