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November 2006 - Strategy Magazine
Upfront

Interior design: Coast Capital revs up employees

by Annette Bourdeau
page 8

"Benefits in general aren't very sexy," says Elaine Dun, Coast Capital Savings project manager, corporate communications. So, to get employees revved up about a new plan the Vancouver-based credit union enlisted the help of Vancouver-based design firm Kaldor to spice things up a bit.

The effort included a teaser card, followed by different image-driven cards with retro games like word scrambles on one side and benefit info on the other, as well as an 11-minute animated interactive quiz. Kaldor also helped Coast name the new benefits plan, FlexWise.

Dun says that while the effort was pricey, it wasn't a tough sell internally because all the Coast execs are big on boosting employee engagement. "You need to motivate them - you don't want them to just shove [the information] in a drawer and never look at it."

Kaldor also works on Coast Capital Savings' internal magazine, Gist.

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