Welcome, Guest [Sign In]

December 2006 - Strategy Magazine
Special Report: Agency of the Year

Upsets. Intrigue. New regimes.
Yes, it's the 2006 Agency of the Year

by Natalia Williams
page 31

It was bound to happen. Even dynasties get overthrown. But Rethink is a worthy successor. No one would argue that the sprightly Vancouver-based agency with a serious funny bone is wholly deserving of its first Agency of the Year title. Our 30-plus page tribute to the best in Canadian creative and strategy delves into the work that made it happen and highlights the shake-up that had some agencies leapfrogging to impressive rankings and others sliding into surprising ones. This year the competition was so tight the winning scores went to the second decimal place (but then again, some of the judges included scores that went to the fourth decimal point).

We're also happy to introduce the B!G Awards, starting on page 69. They are our nod to the agencies that are thinking beyond advertising - introducing big ideas to clients' big business challenges. Whether it be new thinking, new retail spaces or new attitudes, it's clear from our winners that more than ever, agencies are doing it all. Rejoice!

Quick Search