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Welcome, Guest [Sign In] December 2006 - Strategy Magazine
by Terry Poulton The ICA allotted a record 47 prizes at the Cassies in Montreal and Toronto in November. A top winner was BBDO Montreal's "Lait au chocolat" campaign for the Quebec Federation of Milk Producers, which scooped two Golds and a Grand Prix with a horror movie spoof about lovable chocolate animals disappearing. A special 10th anniversary feature were awards given for cumulative track records across all 10 Cassies events held so far. Honourees were: Gold - Bensimon Byrne; Silver - JWT; Bronze - BBDO. Winning advertisers were: Gold - Pfizer; Silver - Labatt; Bronze - Unilever. (www.cassies.ca) Quick Search
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