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January 2007 - Strategy Magazine
Upfront

Pick from abroad: Tchaikovsky on a bike

by Annette Bourdeau
page 8

To cut through the nausea-inducing holiday clutter, San Francisco-based agency Goodby, Silverstein & Partners commissioned composer Flip Baber of Johnnyrandom Music Composition + Sound Design to craft something different for Specialized, a bike manufacturer. Specifically, they wanted him to record a holiday classic using only bike parts as instruments. Check out the unique results - Tchaikovsky's Dance of the Sugar Plum Fairy, on a bike - in our Screening Room at www.strategymag.com/screeningroom.

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