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January 2007 - Strategy Magazine
Hires

Hires that make you go hmmm...

by Natalia Williams
page 24

MARKETERS

John Challinor, previously GM, advertising with Sony Canada is Jamieson Laboratories' new director of communications. He will be responsible for advertising and PR, and says Jamieson's new campaign, which will "speak to the hallmark of the brand," will break in the new year.

Rick Seifeddine, last seen as Telus' VP, corporate and marketing communications and who was one of the architects of the "Future is Friendly" brand strategy, has emerged as SVP, brand strategy at Bell Canada.

New VP, marketing Uwe Stueckmann is in place but the folks at Lowe's Canada are mum about any marketing strategies. "There's too much time before opening our stores to telegraph our plans to competitors," says a spokesperson. Stueckmann was previously VP/CRM at Shoppers

Drug Mart.

Members of the exec management team include: Doug Robinson, president, once head of Beaver Lumber Company and Stephen Taylor, VP, merchandising and store support, who has worked at Pricewaterhouse and Ford.

AGENCIES

Montreal-based Sid Lee (formerly Diesel) is formalizing its partnership with architectural firm Aedifica to develop retail spaces. Sid Lee president Jean-François Bouchard explains that simple mass advertising is no longer enough to create a true brand experience. The two agencies worked together for the SAQ, which won Gold in strategy's first B!G awards last November for re-visioning the Quebec liquor board's retail space.

Meanwhile, Toronto-based GJP Advertising has started a land development practice to offer real estate clients full-service marketing communications. Brian Steinhauser is VP, business development, and Michael Willson, VP, associate CD. The pair founded new media ad shop buddhabutter in 2004. Its client base, which included Clublink and Tricon Capital Group move to GJP.

Cossette Communication-Marketing has snatched another high-profile creative team. Copywriter Simon Creet and art director Simon Duffy have been lured away from Toronto's Saatchi & Saatchi where they handled the flagship Toyota account. Meanwhile copywriter Darren Clarke and AD Daniel Vendramin, who have been with Cossette for about a year, are taking over as CDs in the Toronto office. CCO Bill Durnan, who covered that post, will now be CD in charge of Cossette's overall convergent creative product. Also, in recent months, the agency has hired Taxi's copywriter Pete Breton and and AD Dave Douglass as well as Bensimon Byrne's copywriter Tom Greco and AD Colin Brown.

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