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Strategy Magazine - February 2007

Editorial

• Cause + action

Upfront

• How to eat and drink your way around the world
• EMI Music Canada spins K-OS with new mobile game
• PICK FROM ABROAD - A&E lures aud with mob money
• Water cooler - Asking Canadians: Jockeying for java drinkers: What is your favourite coffee experience?
• Mickey Mouse passport patrol

Brilliant

• Sustainably developed ambient media

Who to watch

• Rebranding - Rescue mission: In a race against time, Kruger's Nancy Marcus managed to successfully rebrand five strong properties before losing trademark rights
• Rebranding - Simply effectual: How Philips Canada's Jim Savage has adeptly activated the global "Simplicity" repositioning

Creative

• Cruise co bows first brand work
• Dare feels good about first corporate effort
• PSA elicited public 'help'

Deconstructed

• Blood site cybertaps donors

Media

• Pass it on: Canada's WOM ROI earns its own budget line

What next

• Alternate reality games suck consumers into your brand's world

Creative report card

• Intro: Simply the best
• Top Client: Leo Burnett/Pfizer
• Top Agency: Taxi
• Top Creative Director: Zak Mroueh, Taxi
• Top Copywriter: James Lee, DDB Canada
• Top Art Director: Rob Sweetman, Rethink
• How we do it

Forum

• Tipping sacred cows - Who will champion research innovation?
• Brand Experience - Can the experience surpass the brand?

Biz

• Word from the Corner Office - Home Depot: Ongoing reno

Back page

• Ad animal antics