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February 2007 - Strategy Magazine
Upfront

Water cooler
Asking Canadians: Jockeying for java drinkers: What is your favourite coffee experience?

page 9

Tim Hortons: 65.87%

Starbucks: 13.97%

Independent coffee shops: 10.68%

Second Cup: 7.19%

Timothy's: 1.30%

Coffee Time: 0.80%

Coca-Cola Far Coast: 0.20%

This poll was conducted by the AskingCanadiansTM online panel of 1,000 Canadian coffee drinkers between January 5 and 9, 2007. www.askingcanadians.com

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