Welcome, Guest [Sign In]

April 2007 - Strategy Magazine
Youth report

Eric, 17
Brampton, ON • Grade 12

Day One - a Wednesday

I'm tired, but I'm happy. I finished my portfolio for my Ryerson application at around three in the morning. I woke up at seven kicking myself for procrastinating. Then again, it's my style. I'm dreading how tired I am and how it's going to affect the rest of my day. After getting fresh with my Arm and Hammer Extra Whitening toothpaste With a Crest battery operated spin brush... and Lever 2000 showering gel (Axe is cooler...I usually have Axe but I've been low on funds lately so I'm using the parent-bought products in my house for now), I was waiting outside for my ride by 7:30 something.

What was the first branded message you saw today?

At noon, I went straight to the vending machine to "Recharge on Mars." I saw that ad in my head because I've heard it\seen it so many times before and because I was tired since I woke up. I needed a charge of some sort. The Mars Bar slogan told me what to do to feel recharged - get a Mars. I even remember saying recharge on Mars as the bar fell out of its place in the machine. I don't even think it works, but it helps me decide real quick what I should buy when I feel like I need a cheap pick me up.

Afternoon

I have three straight classes until noon. I had to get to the mall to catch the GO Bus to yorkdale to catch the subway to Dundas to get to Ryerson so I could drop off my portfolio.

I also bought two magazines: XXL (hip hop magazine) and Ebony (black centered). This way I wouldn't get bored on the long journey. After dropping off my portfolio I did a bit of window shopping.

Which brands stood out today?

LRG - My favorite clothing line. It's for young people with a disposable income and a taste for good urban fashion and their own personal sense of style. (It really bothers me when people don't wear things right...don't buy LRG if you don't know how to wear it...)

Nike, Adidas, Timberland - You don't mind spending over $100 on a pair of shoes (and in some cases, jeans\tops) OR someone who is looking for quality footwear that will be used for specific activities (athletics, walking outdoors....)

Coke - The thirsty consumer.

Evening

I took the bus back home from Ryerson. There wasn't much to eat in the house. I had dry cereal (no lie - frosted flakes on their own) at around ten o clock and watched half an episode of the Sinbad show - the only TV I've watched all day. Most of my time is spent on my computer. I routinely check my email, my Myspace, and my contact list on MSN to see what's up. Then I check hiphopgame.com.

What media did you interact with?

2 magazines - Ebony & XXL, TV, Web

XXL is appealing to me because it deals with hip hop and so do I. I'm thinking of getting a subscription to the magazine, no lie. TV doesn't really do anything for me...I've become so detached from it even though there are some programs I really enjoy watching when I do. The XXL article on Bow Wow was most interesting... Poor Bow Wow...trapped in his own image...mentally he's 25 (says the article) but they're tryna make him a teenager forever.

Quick Search