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April 2007 - Strategy Magazine
Youth report


Jillian, 15
Surrey, B.C. • Grade 10

page 65

Day One - a Thursday

I'm tired! I stayed up too late on MSN with my friends even though my Mom told me to go to bed. I'm a little grouchy. I'm looking forward to making chocolate chip cookies in my Foods class today (memo to remember my apron) and I am dreading a vocabulary test in English (I have a hard time remembering definitions).

What was the first ad you saw this morning?

It was a poster from a music magazine for "Daisy Rock" Guitars. It's on the bulletin board in my room. I really want one!

What did you wear today?

My American Eagle brown sweat pants and a brown and white striped sweater. I think the sweater was from Reitmans ...it was a Christmas present from my Mom. I wore my Lulu Lemon brown yoga jacket. Actually, I think that pants and jacket were also. Which is kind of funny because I usually don't like the things she picks out for me. I picked this outfit today because it's warm and cozy! It's snowing outside this morning! It hardly ever snows in Vancouver, but this morning it's snowing and it's really cold !!!

Afternoon

Most of the afternoon until 3:00 I spend in school. I walked home with a couple of friends. I did my English work which only took about an hour. I had a Socials Project due but decided to do it later. I had to feed the cat and let the dog out.

Which ads did you notice?

A Telus commercial on TV with love birds in it and a Bell commercial on TV with "the beavers" in it. I think they stand out and grab my attention because there are animals in them. I also think that they gear their commercials towards younger people.

What technology did you use?

I listened to my iPod almost all day. I put it on in the morning when I get into the car to go to school. I'm not allowed it in class (obviously) but I use it in between classes and when I walk home. I used the computer for my homework and also plugged my headphones into the computer so I could listen to music while I was doing my work. I have to confess that I also had MSN running and was talking to my friends...which is why I was up so late doing my work. I used my cell phone today - but only once to call my friend - she wanted to borrow something from me.

What media did you interact with today?

I had a really busy day and I didn't watch much TV or surf the web today. Which is unusual because I usually watch TV quite a lot in the evenings...but I was out with Mom. I did have the TV on in the background while I was on the computer doing my homework. I put it on the show Popular which, even though it's an old show, I really like the issues that they deal with being teens in high school. It makes me laugh and sometimes see the "silly side" of my own problems.

How did music factor into your day?

I listened to my iPod a lot of the time during the day. I didn't download any new stuff today because I didn't have time....so I just listened to what I already have. If I was to download songs I do it from iTunes. I buy the cards and top up my account. I use it because it's a safe site and I don't have to worry about viruses.

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