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April 2007 - Strategy Magazine
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Distressed about Fresh Depressed

I found the title "Fresh Depressed" an unfortunate headline choice for Will Novosedlik's March column about the state of the Canadian grocery industry. "Fresh Obsessed" is the long-running positioning for A&P and Dominion stores in Canada, and Will was generally positive about their 'cult-like dedication to freshness in produce and meats.' Thus the headline was inconsistent (Will's disappointment was largely placed at the feet of Loblaws) and an unfair slam at banners which are clearly getting it right in Ontario.

I'm the first to agree Wal-Mart is a formidable force, but I'm optimistic Wal-Mart Canada's recent entry into the grocery category will only lead to improvements at the existing players (including Loblaws), and the ultimate winner will be the Canadian consumer.

Graeme Spicer, director, retail strategy, DW+Partners, Toronto

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