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May 2007 - Strategy Magazine
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Recycling works

by Taxi
page 58

Of the many humanitarian topics highlighted in this issue, perhaps the one most pressing for today's world is that of recycling and the environment. With that in mind, the folks at Taxi have formulated a comprehensive strategy for how we, as an industry, can help the cause.

CD: Zak Mroueh

Print producer: Tara Greguric

Our industry is far too obsessed with the new. New media, new start-ups, new business pitches, new ideas - it's downright wasteful. In an era of mounting environmental concern, it's time for ad people to do their part and conserve some resources.

So we propose a 3-step plan of action:

REDUCE innovative thinking.

REUSE old ideas.

RECYCLE tired concepts.

Of course, some people have been doing this for decades - talented hacks who were clearly ahead of their time. In the new age of conservationism, however, we all need to follow suit and embrace idea recycling. Here are some examples:

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