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May 2007 - Strategy Magazine
Upfront

Pick from abroad
Shooting up B2B

by Annette Bourdeau
page 8

Ooh, data scan technology! How exciting! Well, not quite. So Worcestershire, U.K. firm DataScan Systems turned to Birmingham, U.K.'s TAMBA Internet, to make its products a little more interesting. The result is "Barcode Bedlam," a shooting game that allows users to fire at targets with handheld barcode scanners in environments ranging from retail to pharmaceutical.

While the game's primary target is B2B, it also aims to generate mass brand awareness and capture e-mail addresses. It was seeded through TAMBA's contact list of commercial and viral sites. Within nine days of its April launch, the game had attracted almost 400,000 plays and scored number one and number two positions on the viral trackers Killer Viral and Viral Chart respectively. We're waiting for MRI Mayhem.

www.datascansystems.com/game; www.tamba.co.uk

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