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May 2007 - Strategy Magazine
strategy's first cause + action awards

The judges

by Natalia Williams
page 54

Marketers

Glenda Hummel, SVP, Scotiabank

Glenda Hummel oversees Scotiabank's efficiency and service-level strategies. During 20+ years at the bank, she has held senior positions in areas such as retail branch network, product development and operations. For over three years she's sat on the bank's donations committee. Her community activities include work for St. Michael's Hospital, Ernestine's Women's Shelter and Famous People's Players.

Kim Warburton, Communications/PR leader, General Electric Canada

Kim Warburton handles media relations, communications, brand and public relations at GE. She has over 20 years of experience in communications, with expertise in running CSR programs. Before joining GE she was Bell Canada's director government relations/community development. Active in the community, her work includes vice-chair, Trillium Hospital Foundation and director of Actua, which delivers science and technology programs to youth.

CSR Experts

Marc Stoiber, Founder, Change

Marc Stoiber runs Change, which he founded in fall 2005, with a mission to fast forward sustainable products and services into the mainstream. His advertising career began at Grey Hong Kong. From there he went to BBDO Düsseldorf in Germany, then to Palmer Jarvis DDB in Vancouver. In 1999, he was made CD of PJDDB's Toronto office. A year later, he became ECD at Grey in Toronto then in Vancouver, before leaving to create Change.

Tracey Rees, VP, director of strategic and creative planning, Manifest Communications

Tracey Rees leads strategic and creative planning at Manifest, whose clients include Habitat for Humanity, Nature Conservancy of Canada and Unilever. Before joining Manifest in 1997, she was strategic planning director at Enterprise Advertising and an account director at JWT. Outside the office her activities include: board member, St. Stephen's Community House and board advisor for Students for a Free Tibet.

Brand Experts

Will Novosedlik, Partner, Chemistry Corporation

Will Novosedlik links brand strategy to organizational performance and customer experience for clients across Canada in telecom and retail, among others. Before co-creating Chemistry, he was senior consultant for the brand experience and strategy team at Oskar Mobil (now Vodafone), based in Prague, Czech Republic. He was also a member of Taxi's senior strategic team from 2001 to 2003. He co-founded Chemistry in 2004.

Ken Wong, Professor of business, Queen's School of Business

Ken Wong teaches marketing and business strategy at Kingston, Ont.'s Queen's University. He is the co-author of Basic Marketing, one of the key textbooks in Canada. Among his honours, in 2006 he was inducted into the Canadian Marketing Hall of Legends. His current research focuses on devices that assist organizations in becoming more market-oriented and how to enhance marketing productivity.

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