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Strategy Magazine - June 2007

Editorial

• Who are you? What do you do?

Upfront

• PICK FROM ABROAD: Take a picture, it lasts longer
• Nivea pops into gyms
• Sport Chek, Contiki and Subaru rally for data
• Water cooler - Asking Canadians: Now that the great Canadian suds & BBQ season (a.k.a. summer) is underway, who has the best beer advertising?
• A Toronto passage to india
• Brilliant! HarperCollins turns to debauchery

Biz - The new agencies

• Beer camp, nap machines and ski trips
• Critical Mass: the unagency
• Sid Lee: artists, not ad guys
• PHD Canada: operation creativity
• Rethink: let's go skiing
• Capital C: from mass to my

Who to watch: The new advertisers

• Coty Prestige's Mavis Fraser: CK invites netgen in2 brand conversations
• Mega Brands' Vic Bertrand: Creativity to the rescue

Deconstructed

• Restylane's real women

Creative

• Rethink Breast Cancer wants you to wear what you mean
• Marie-Vincent Foundation's free street media stunt opens eyes
• Benadryl itching to get inside medicine cabinets

Rising young media stars

• Intro
• Michael So, media planner, Mediaedge:cia - Platinum online effort for Robax
• Jelena Cosic, online account assistant, ZenithOptimedia - Innovative online gets phone ringing
• Sabrina LaRosa, media supervisor, Mediaedge:cia - Touring the boundaries of media
• Kim Haveman, group broadcast manager, Initiative Media - Team work - from the starting line - gets you the edge
• Tracey Lavender, account executive, ZenithOptimedia - Extending kids' fun - and your media buck
• Jennifer Blenkhorn, media planner, MindShare - Canadian creativity - like bouncing baby - gets U.S. nod

What next

• Playing dress-up: Brands set up shop on virtual doll network

Taxi Tribute

• Taxi is getting it right. Here's why...
• Taxi deconstructed
• The timeline
• T.O., NY, now the world?
• 15 Up begets 15 Below

Forum

• Future frogcast - Change the model, change the world
• Graymatter - Experienced or ol' fart?

Back page

• Has every OOH stone been turned?

The new advertising

• Editorial - Up close and personal
• Escapism: Pop-up branding
• DIY: Consumer power
• Guerrilla: Made you look
• ARTvertising: Ads nouveaux
• Cause: Conscience marketing
• Diversions: Are you having fun yet?