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June 2007 - Strategy Magazine
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Has every OOH stone been turned?

by Genesis Media
page 74

As advertising continues to migrate from traditional techniques and tactics into full frontal gonzo marketing mode with a no-holds-barred approach to placement, strategy sympathizes with the planners who are tasked to continually discover novel and breakthrough ways for brands to get their message out.

In efforts to assist this escalating no-stone-left-unbranded quest, we invited Genesis Media to brainstorm some untapped media opportunities. In addition to providing industry thought leadership by identifying (as-yet) un-ad-adorned spaces, they thoughtfully protected us from trademark infringement by volunteering their own logo as Ad Zero to illustrate the new alternatives.

Paper towel

Given how successful advertising within the washroom environment has become, it's surprising that paper towels, soap and even toilet paper have remained unadorned. Would they not be perfect places for a number of CPG products to advertise?

Rear windshield

Although there may be some associated legal roadblocks, it's amazing that using privately owned vehicles to advertise has not become common practice.

Don't you know a few people who'd be happy to sport a company logo on their car or garage for a few extra bucks?

Airplane and guard rail

Perhaps airlines wouldn't be in so much financial trouble if they opened up the space on their planes to advertisers other than themselves. And maybe the government would be able to fund additional road repairs if select guard rails could sub as billboards.

Roof top

Talk about a captive audience! It would be hard to miss this advertisement if it were right outside your office window.

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