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June 2007 - Strategy Magazine
Taxi Tribute

Taxi is getting it right. Here's why...

At every industry confab, debate inevitably turns to the ideal structure and nature of the Agency of the Future. The quest has led to many a re-org of traditional agencies (with varying degrees of success), and endless plotting of Reinvention of the Agency Model schemes.

We here at strategy wondered, why not steal a page from the MBA playbook and copy someone who seems to have got it right? Our thoughts turned to a Canadian-made op, turning 15 this year and in the throes of a wicked growth spurt. And so we give you Taxi, in a DNA Deconstructed format.

We asked the partners to pinpoint the pivotal decisions and events that shaped Taxi: the whens, hows and whys behind the coups that helped propel the agency's growth and fuel the flow of strong strategic and creative work.

Call it sharing best business practices if you will (or consider it an opportunity to just plain steal good ideas if that makes it more fun)....

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