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June 2007 - Strategy Magazine
Upfront

Water cooler
Asking Canadians: Now that the great Canadian suds & BBQ season (a.k.a. summer) is underway, who has the best beer advertising?

by Asking Canadians
page 9

Molson Canadian 42%

True Canadian Taste From Canada's Oldest Brewery

Alexander Keith's 23.3%

State Your Case

Labatt Blue 20%

The Good Stuff

Rickard's Red 14.7%

A Pint of Glory

This poll of 1,000 Canadians was conducted by the Asking Canadians™ online panel during May. www.askingcanadians.com

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