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August 2007 - Strategy Magazine
Agencies are getting into the product creation game as another outlet for their consumer insight intel and marketing savvy. Strategy wondered if there's an opportunity for shops to go a step further, and find new niches for products that time has left behind. ACLC's team prove reviving dead brands does offer new revenue stream potential. And so eco-friendly! copywriter: Ann Aberin AD: Natasha Romanelli SVP/CD: Tony Miller
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