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September 2007 - Strategy Magazine
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Flooding the market

With recent news that Aquafina comes from the same not-so-exotic source as your garden variety tap aqua, it seems that anyone with faucets can bottle their own. Here are a few of the more interesting brands you can expect to see in the coming months, courtesy your pals at St. John's, NL-based Target Marketing and Communications (whose water-related expertise extends to fierce performance

in the Royal St. John's Regatta).

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