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September 2007 - Strategy Magazine
Upfront


Watercooler -- Asking Canadians: back-to-school

page 9

With Grand & Toy moving out of the consumer space, its smallest customer sector (see page 11), strategy wondered who was filling the void.

What's your fave destination for office and

back-to-school supplies? Who has the best

product range, location and service?

Staples/Business Depot 49.8%

Zellers 24.3%

Wal-Mart 23.4%

Grand & Toy 2.5%

This poll of 1,000 Canadians was conducted by the Asking CanadiansTM online panel from August 13th to August 16th, 2007.

www.askingcanadians.com

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