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November 2007 - Strategy Magazine
Agency of the Year

AOY 2007 Judges

Creative Panel

Esmé Carroll, chairman/CEO

ACLC, Toronto

A Montreal native, Carroll's career in advertising began at Publicité Krohn, a boutique agency in her hometown. She moved to Toronto to work at Cockfield Brown, then to MacLaren Advertising, where she stayed for 17 years.

She joined ACLC 12 years ago as president and CEO, later becoming chairman.

Noel O'Dea, president/director of strategic planning

Target Marketing & Communications, St. John's, Newfoundland

After a series of previous lives - as commercial fisherman, brand manager at McCain Foods and university professor at Memorial University - O'Dea formed Target in 1980. The agency, with a staff of 45, has gone on to win Gold everywhere from Cannes to London International, New York Festivals, Crystals and the Cassies.

Nicolas Massey, co-founder/CD

Amen, Montreal

After studying business and fine arts, Massey realized he could fuse both into a career - as an adman. He left this native Montreal for Quebec City to start 18 février. After three years, he returned to Montreal and with Carl Grenier of Zoom Média founded Amen in 2003. The agency has since won awards from Communication Arts, Applied Arts and Design & Advertising and CREA.

Susan Murray, EVP/CMO

Y&R, Toronto

Murray joined Case Associates in 1983 and moved three years later to Y&R , where she has built a 21-year career. Her roles have included GM, head of the agency account group and top positions in human resources, new media and overseeing the agency's business development. She has been CMO since 2005.

Craig Redmond, VP/CD

Grey Vancouver

Redmond began his career in Hong Kong, working at Y&R, DDB and Ogilvy before returning to Canada in 1994. He landed in Toronto as senior copywriter at Leo Burnett on the Bell account during the telecom wars. He spent two years at Vancouver's TBWA\ and five at BBBO in Toronto before returning west to become CD at Grey in 2005. His work has won at Cannes, Marketing and the Lotus Awards.

Mark Waites, Joint CD/partner

Mother, London UK

Waites started his career in London working at several agencies including BMP, Legas Delaney and O&M. He co-founded Mother 11 years ago. The agency was voted Agency of the Year by Campaign magazine in 2001 and 2002, and Waites and his creative partner Robert Saville have been voted Creative Directors of the Year more than once. Mother opened offices in New York in December 2003 and in Buenos Aires in late 2005.

Strategic Panel

Jason Anderson, head of marketing, Xbox

Microsoft Canada, Mississauga

Anderson studied business prior to entering the marketing realm, joined P&G as assistant brand manager and later went to AT&T as a product manager. He then moved to telecom, spending six years at Bell ExpressVu as director of marketing, where he was part of the original management team that launched the service. He has been with Xbox since 2003.

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