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January 2008 - Strategy Magazine
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How young is too young?

by Juniper Park
page 50

With the launch of The Baby Channel in the U.K., media seems to be setting sights on the very young. But is the diaper-and-crib set truly the final frontier of the youth market?

We asked Toronto-based Juniper Park to put away their moral compass and answer our query: How young is too young when it comes to marketing to youth?

See the answer

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