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February 2008 - Strategy Magazine
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There's more to creatives...

by Zig
page 66

...than the awards they've won.

Who's kidding whom? Awards are a damn good measure of talent. But is there anything else? With that in mind, Zig created this questionnaire. It's time to probe deeper. That's right, we said it. Probe.

1. Number of pairs of Adidas trainers owned:

a) 0-5

b) 6-10

c) 11-15

2. Uses cool British words like "trainers"?

a) Yup

b) Nope

c) Sometimes

3. Finds ideas:

a) After a near-religious epiphany

b) At the bottom of a pint

c) In someone else's notebook

4. Keeps trophies:

a) On desk for all to bow down before

b) At home in personal shrine/masturbatorium

c) Wherever, 'cause it's no big deal, bro

5. Guitar Hero level:

a) Easy

b) Medium

c) Hard

d) Unemployed

6. Favourite extravagance:

a) Booze

b) Clothes

c) Music

d) Interns

7. On set, will ensure:

a) The spot is good

b) The director stays on point

c) They totally get in on some of those breakfast burritos

8. Work proudly showcased at:

a) Cannes

b) The Smithsonian

c) Le frigo de Mom

9. Thinks dog walkers are:

a) Lame

b) Lame

c) Not lame if they did them

10. Ad-nerd level:

a) Low

b) Moderate

c) IHaveAnIdea.org

11. Plastic spectacle frames reminiscent of:

a) David Hockney

b) Andy Warhol

c) Dame Edna

12. Favourite book:

a) The Kite Runner

b) A Moveable Feast

c) Book?

13. Suffers from:

a) Visions of grandeur

b) Delusions of talent

14. Circle one:

a) Lives to work

b) Works to live

c) Cries self to sleep

15. Years spent living off one idea:

a) 0-1

b) 2-5

c) 6-10

16. Years spent as unpaid intern at "creative boutique":

a) 0-1

b) 2-3

c) 4-99

17. When an idea gets killed will most likely:

a) Cry

b) Pout

c) Climb to the top of a bell tower with a .22

18. Favourite Dire Straits album:

a) Communiqué

b) Brothers In Arms

c) Making Movies

d) Dire Straits suck, dude

19. Source of creative drive and inspiration:

a) Love of job

b) Fear of failure

c) Bolivia

20. Favourite slogan:

a) "Just Do It"

b) "Impossible Is Nothing"

c) "I Cheetah All The Time"

21. Fall-back profession in case things don't work out:

a) Civil War re-enactor

b) Pirate

c) Something to do with porn

22. Favourite Starbucks drink:

a) Tall Americano

b) Venti non-fat latté

c) Half double decaf decaffeinated half-caf

23. Thinks preceding joke was stolen from:

a) Mean Girls

b) L.A. Story

c) Sex and the City

24. Relationship to CD is like:

a) Benny Blanco to Carlito Brigante

b) The Artful Dodger to Fagin

c) Patty Hearst to the SLA

25. Thinks this survey is:

a) Strictly OK

b) Not bad

c) Shameless self-promotion for Niall Kelly Geoff Morgan Niall Kelly Geoff Morgan

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