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February 2008 - Strategy Magazine
Creative report card

Top art director
Ogilvy's Tim Piper

Thanks to his integral role on the Dove campaign - which included soliciting his girlfriend to star in "Evolution" - Ogilvy & Mather's Tim Piper skyrockets to the number one Art Director position (he didn't make our Top 20 last year). Doubly impressive (and enviable) is the fact that he's also Top Copywriter. Rounding out the top three are his partner Mike Kirkland and Rethink's Ian Grais.

Four questions for Ogilvy's Tim Piper

Years in advertising: 12

Big clients: Bridgestone Tires, Toyota, Jacob's Creek Wines, Origin Energy, American Express, Becel, Dove

Most coveted award?

Cannes. However, the best feeling I had regarding my work was when my family back in Australia told me they saw it on the news there.

First job in advertising?

Freelance graphic designer in Adelaide, Australia.

What did it teach you?

That I didn't want to be a freelance graphic designer.

Genius campaign of 2007 (here or abroad)?

The Transformers movie. When your toy/product becomes a blockbuster movie, you have to sit back and say, "Damn, good ad!"

***

Runners-up

Mike Kirkland, Ogilvy

Years in advertising: 17

Big clients: Besides Dove: Jaguar, American Express,

Bell, Kraft

Campaign of 2007?

A tie between Sony Bravia and Coke. Sony just keeps following up one masterstroke after another. You can't beat a string of spots like "Balls," "Paint" and now "Play-Doh." Meanwhile, Coke has totally reinvented the brand with work like "Happiness Factory" and "Grand Theft Auto."

***

Ian Grais, Rethink

Campaign of 2007?

Burger King's "Whopper Freakout" [which featured cinema verité-style customer reaction to the spoof discontinuation of the Whopper]. It's an ingenious way to get real people to tell us why they love a burger.

***

Top scores

1. Tim Piper, Ogilvy & Mather 203

2. Mike Kirkland, Ogilvy & Mather 201

3. Ian Grais, Rethink 165

4. Rob Sweetman, Rethink 82

5. Jason Hill, Taxi 65

6. Mike Cook, Cossette 63

6. Stephen Stahl, Cossette 63

8. Mark Mason, BBDO 52

9. Daryl Gardiner, DDB Canada 51

10. Steve Turnbull, JWT 48

10. Natee Likit, Rethink 48

12. Luc Du Sault, Lg2 41

12. Roberto Baibich, Taxi 41

14. Bart Batchelor, Rethink 40

14. Nellie Kim, John St. 40

16. Joel Arbez, Trigger 39

17. Troy McGuinness, Taxi 35

18. Stephen Leps, Zig 30

19. Hylton Mann, Downtown Partners 28

20. Jonathan Lavoie, Sid Lee 27

See full list

***

Jump to:

Top advertiser: Unilever

Top agency: Rethink

Top CD: Rethink's Chris Staples and Ian Grais

Top copywriter: Ogilvy's Tim Piper

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