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February 2008 - Strategy Magazine
Introduction
by Natalia Williams This year, is there really any need to feign suspense?  We're unofficially calling it the Dove Effect - what happens when one brilliant, revolutionary campaign rocks the ad world. This year's Creative Report Card has certainly been affected, resulting in number one standings in several categories, from Top Advertiser to Copywriter and Art Director. But it wasn't a clean sweep. There are still reasons to check out how you (and your arch-rivals) fared in strategy's annual round-up and ranking of the campaigns and creatives that took top honours regionally, nationally and around the world. Categories: Top CD: Rethink's Chris Staples and Ian Grais Top copywriter: Ogilvy's Tim Piper Quick Search
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