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February 2008 - Strategy Magazine
What next?

Pushing buttons
With everything going high-tech, why should old-fashioned buttons be any exception?

by Annette Bourdeau
page 30

Independent Huntington Beach, CA.-based company My-iButton recently launched a lightweight multimedia button ideal for displaying marketing messaging. For example, restaurants could have their servers wearing buttons displaying photos or videos of the day's specials. Files can be uploaded via a USB port.

The buttons are rechargeable, and will last eight or nine hours on a full charge. They can be worn as pins or hung from lanyards, and can be rotated to display both landscape and portrait views.

The buttons are sold for $79.99 each at my-ibutton.com.

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