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April 2008 - Strategy Magazine
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Your brain on games: solve the mystery spliff

The double whammy of adults staying younger longer and kids getting older faster has created a new all-ages psychographic. Combining this eternally playful consumer with the interactivity of cyberspace has wrought countless new forms of entertainment. From UGC to alternate reality games (ARGs), many are ideal marketing ploys.

One aspect of ARGs that's especially interesting to youth is the insider appeal - solving mysteries and discovering things for themselves. The intrigue strategy's manifestation ranges from simple teaser campaigns to full-on multiplayer real/virtual world sleuthing.

This image is part of a teaser campaign for a real new product launch. Care to guess what it is? Send your name, address and ideas to maddever@brunico.com.

We'll forward the names of those who get it right to MI5 (you're obviously beyond CSIS standards) and suitably reward any answers that amuse us.

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