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May 2008 - Strategy Magazine
Special report

cause + action
Judges

by Carey Toane
page 30

Mario D'Amico

SVP marketing, Cirque du Soleil, Montreal

Mario D'Amico oversees brand development, sponsorships, web and graphic design, public relations and marketing for Cirque du Soleil.

He has over 20 years of experience in a career that began at Culinar. He then segued to the agency side, working on Apple and Labatt at Scali, McCabe and Sloves Canada, followed by a stint at Publicis/BCP Canada as VP and director of the Montreal office before joining Cirque in 1999.

His team is involved in promoting Cirque's numerous "social arts" programs, from Cirque du Monde, which trains street kids in the arts, to Guy Laliberte's One Drop Foundation, which funds water conservation and awareness programs around the world.

Pamela Divinsky

VP, Ethos JWT, Toronto

Pamela Divinsky leads the Ethos JWT team in developing social strategies that align and integrate the social dimension of an organization with its business and brand objectives.

She has over 15 years of experience in strategic planning, communications and management consulting, with expertise in financial services, telecommunications, consumer products and health-related organizations. Before entering corporate strategy consulting, she was a professor of economics and history.

Philippe Garneau

Partner/ECD, GWP Brand Engineering, Toronto

Philippe Garneau began his career in advertising in the pre-YouTube early '80s, working for agencies like Doyle Dane Bernbach and Chiat Day. His work for Volkswagen, LifeSavers, Mr Big, Rubbermaid and Canadian Airlines earned him a closet full of international awards before he co-founded GWP Brand Engineering in the early '90s. Since then he has been instrumental in the creation of new brands such as ING Direct, Expedia.ca and Grocery Gateway.com, working to set a new tone for transparent branded communication.

Mike Krafczyk

Manager, customer communications, BC Hydro, Vancouver

Mike Krafczyk is responsible for BC Hydro's advertising, Internet, sponsorships and outreach programs for the company's Power Smart program, which works to conserve energy in homes and businesses.

Recently, he has been seconded to lead BC Hydro's activation of its partnership with the 2010 Winter Olympic Games.

Prior to joining BC Hydro in 2001, he spent 11 years on the ad agency side, and his last agency gig was as BC Hydro's group account director with Lanyon-Phillips Communications in Vancouver.

Elizabeth Margles

VP communications, Loblaw Companies, Toronto

Elizabeth Margles is responsible for external communications across all lines of business, including the country's number one and two national brands, No Name and President's Choice.

She started her career with Ontario Hydro in the Energy Management and Corporate Relations branch, combining her education in communications and environmental studies. She has over 18 years of experience in marketing communications in pharma, packaged goods, financial services and natural resources.

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