Big Ideas. Big Impact. Welcome to the third annual B!G Awards.
Why B!G?
Award shows recognize execution, and clients largely compensate for it. Some shows recognize effectiveness, but they, too, are tied to traditional media executions. And while our own Agency of the Year competition equally values both the creative and the strategic side of the agencies’ work, it also focuses on individual campaigns.
Three years ago, strategy added something new to the mix. We wanted to get a sense of the scope of work agencies are doing beyond advertising, work that explores the range of contributions that agencies make to their clients’ complex business challenges in the areas that span, for example, entertainment, internal branding, segmentation or industrial design.
So we created the B!G Awards.
They celebrate the intellectual contribution of agencies — sparkling examples of thought leadership that go beyond campaign contributions — and the results they engender. To discover this year’s winners, click on one of the B!G sections above.
