Introducing the first annual
B!G Awards

Big Ideas. Big Impact.

Why B!G? Why now?
Award shows recognize execution, and clients largely compensate for it. Some shows recognize effectiveness, but they, too, are tied to traditional media executions. And while our own Agency of the Year competition equally values both the creative and the strategic side of the agencies’ work, we also focus on individual campaigns.

This year, strategy wanted to add something new to the mix. We wanted to get a sense of the scope of work agencies are doing that is beyond advertising, work that explores the range of contributions that agencies make to their clients’ complex business challenges in the areas that span internal branding, shaping customer experience, segmentation or developing new products, for example.

So we created the B!G Awards.

It celebrates the intellectual contribution of agencies – sparkling examples of thought leadership that go beyond campaign contributions – and the results they engender.