Big Ideas. Big Impact. It's the return of the B!G Awards!

Award shows recognize execution, and clients largely compensate for it. Some shows recognize effectiveness, but they, too, are tied to traditional media executions. And while our own Agency of the Year competition equally values both the creative and the strategic side of the agencies' work, we also focus on individual campaigns.

Last year, in an effort to get a sense of the scope of work agencies are doing that is beyond conventional advertising, strategy inaugurated a new award - the B!G Award. In contrast to awards based purely on advertising prowess, this one's designed to explore the range of contributions agencies make to their clients' business in other realms, such as internal branding, shaping customer experience and developing new products.

The B!G Awards celebrate the intellectual contribution of agencies - sparkling examples of thought leadership that go beyond campaign contributions - and the results they engender.