Judges

Nicole Dubé,
director of marketing,
Fédération des producteurs de lait du Québec
Nicole Dubé worked as a marketer in the pharmaceutical, pay TV and retail industries before joining the Fédération des producteurs de lait du Québec. She is also active in the Publicité-Club de Montreal and the Fondation Québécoise du cancer.

Alain Gignac,
partner,
Saine Marketing
Alain Gignac's expertise ranges from marketing, branding and graphic design to advertising, sales promotion and database management. He has worked for Air Canada, Bell, Canada Post, Ford of Canada, Métro Richelieu, Molson and many others.

Lawrie Ferguson,
SVP Marketing,
Coast Capital Savings
Lawrie Ferguson develops strategies to enhance the credit union's position in the financial services industry. Under her leadership, it was recognized by the BC chapter of the AMA as Marketer of the Year. She is also on the boards of the Surrey Foundation and the Council of Partners for United Way's Success by 6 program.

Patricia McQuillan,
founder and president,
Brand Matters
Patricia McQuillan started Brand Matters, a leading Canadian brand consultancy, in 2000, following 12 years of brand management with the Royal Bank of Canada, TD and Kraft Canada. She also serves as a Director of the American Marketing Association and the MS Society.

Mike Welling,
president and brand strategist,
Doug Agency
Mike Welling spent 22 years in the world of consumer packaged goods, mainly with Unilever, where he worked on such brands as Dove, Becel and Knorr. Now he works on the agency side as brand strategist at the Doug Agency, and co-chairs the fundraising campaign for the Marketing Communications Education Trust.

Ken Wong,
associate professor,
Queen's University.
Ken Wong teaches business and marketing strategy at Queen's University's School of Business, and is co-author of the textbook Basic Marketing. He has also taught at Cornell, Carleton, Radcliffe and Harvard, and is an inductee into the Canadian Marketing Hall of Legends.