Process

Who qualified?
The B!G Awards celebrate projects for big brands. We invited agencies to submit case studies from clients that have media budgets of over $20 million, whose business results in at least $2 million in revenue for the agency. The deep pockets focus indicates that these are players with the resources to outsource projects to any partner they desire, so choosing their agency over consultants is a big vote of confidence..

What we asked for
We requested work - beyond advertising - in a case study format that an agency has completed for a client that highlights the insight, solutions and impact that the agency's contributions have made to solve a broader business problem.

How we picked a winner
We invited six members of the advertising community with a range of experience - from strategy, to consulting, to teaching - to act as judges. We asked them to consider each case study in three areas: Strategy (strategic brilliance), Creativity (from innovation to execution) and Impact (the broader effects of the idea) and offer a score from one to 10.

We then averaged each agency's score to determine the winners.