Best Media Plan Competition 2001 Winners

Best Plan Overall
winner
 Ammirati Puris (Sears Canada - eatons)
runner-up
 Target Marketing & Communications (ZZZ The Bed Store)
second runner-up
 Palm Publicit&eacut; Marketing (Labatt Breweries - Budweiser)

Best Plan for a Budget of More than $1 Million
winner
 Ammirati Puris (Sears Canada - eatons)
runner-up
 Mindshare Canada (Unilever - Dove)
second runner-up
 Bryant, Fullton & Shee Advertising (Tripeze.com)

Best Plan for a Budget of Less Than $1 million
winner
 Target Marketing & Communications (ZZZ The Bed Store)
runner-up
 Corporate Communications Limited (Alexander Keith's India Pale Ale)
second runner-up
 M2 Universal Communications Management (Molson Canadian)

Best Use of Television
winner
 Ammirati Puris (Sears Canada - eatons)
runner-up
 Corporate Communications Limited (Alexander Keith's India Pale Ale)
second runner-up
 M2 Universal Communications Management (Molson Canadian)

Best Use of Radio
winner
 M2 Universal Communications Management (Durex Sheik Condoms)
runner-up
 OMD Canada (The Globe and Mail)
second runner-up
 Target Marketing & Communications (ZZZ The Bed Store)
 
Best Use of Newspaper
winner (tie)
 Bates Canada (EDS)
AND
 Mindshare Canada (Unilever - Dove)
runner-up (tie)
 Ammirati Puris (Oland Specialty Beer Company - Stella Artois)
AND
 M2 Universal Communications Management (Pontiac/Buick/GMC Dealers of Ontario)
second runner-up
 Gee Jeffery & Partners Advertising (Atlas Wine Merchants - Silverthorne Vineyards)

Best Use of Magazine
winner
 Ammirati Puris (Sears Canada - eatons)
runner-up
 Ammirati Puris (Oland Specialty Beer Company - Stella Artois) second runner-up (tie)
 Gee Jeffery & Partners Advertising (Atlas Wine Merchants - Silverthorne Vineyards)
AND
 MaxxMedia (Canadian Tourism Commission - Ski Canada)

Best Use of Out-of-Home
winner (tie)
 Palm Publicit&eacut; Marketing (Labatt Breweries - Budweiser)
AND
 Target Marketing & Communications (ZZZ The Bed Store)
runner-up
 Ammirati Puris (Sears Canada - eatons)
second runner-up
 BBDO OMD (Excite Canada - Excite.ca trade)

Best Use of Interactive Media
winner
 Bates Canada (EDS)
runner-up
 M2 Universal Communications Management (Pontiac/Buick/GMC Dealers of Ontario)
second runner-up
 PantaCom OMD (Daimler Chrysler)