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Brand Consulting & Design

A selection of Strategy articles on the topic of Brand Consulting & Design.

August 1, 2006
What's the strategy? Series: Word from the top of Canada's biggest CPG players - Nestlé's innovation renovation

July 1, 2006
Breakaway brands with Fran J. Kelly III, CEO of Arnold Worldwide, Boston

June 1, 2006
Inside P&G

May 1, 2006
Keeping the promise

November 1, 2005
Much accomplishment
Why it's (still) good to be WestJet
Dove: Brand beautiful

September 1, 2005
How GOT-JUNK? got on Oprah

August 1, 2005
This is a hijack

July 1, 2005
Innovate or die

September 17, 2004
Brilliant! Innovative package designs

July 12, 2004
Marketing after a merger

June 14, 2004
Marketing political parties: Who's doing the best job?
Unilever's Carb Options: will Canadians bite?

May 3, 2004
Marketing departments revamp to suit consumers

April 19, 2004
The backdoor marketer
Who will outwit, outlast and outplay?
Mainstream retail spices it up

April 5, 2004
A market for the taking?
Kia Spectra launch 'disarms' consumers with manic baboons
Ballsy BMW April Fool's campaign cons consumers
Exposed: thirty seconds with a marketing maven - Monique Raymond

March 22, 2004
Brand.cz: from communism to consumerism

March 8, 2004
'The ageless consumer'
Microsoft bites back