"It might start in the marketing department, but a brand promise soon falls flat if the whole organization doesn't own it, live it, or even know what it is."

Join for a one-day conference offering a brand experience "tool kit"...
and learn:

• how to create a strategic brand promise for your organization
• how to integrate it into the total operation
• how to deliver on it at all customer touchpoints

Senior marketing execs will share tips and strategies on:

• getting senior level buy-in on the value of brand as a business tool
• making the brand promise integral to the entire company, not just the marketing department
• making sure your brand promise stays true no matter where or how the customer interacts with your company

If you are involved in brand development and marketing, this event is for you. It's also an excellent educational opportunity for senior managers in HR, IT and Operations trying to align their departments to an overall brand promise.