Media Agency of the Year 2008
Nomination Site

Welcome to the voting site for strategy's 2008 Media Agency of the Year. Voting for MAOY is now closed. But there's still time to nominate the outstanding media directors you've worked with over the last year, and vote for this year's Next Media Star.


Name:
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Medium:  TV  Radio  Magazine  Newspaper                    Outdoor  Internet 
Other (please specify)

Media Director of the Year

Nominate one individual as Best Media Director. For this award, we'd like you to keep in mind knowledge of the media industry, creativity in coming up with innovative media solutions and receptiveness to new ideas.

Nominee for Best Media Director
Name:
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Why, in your opinion, is this individual worthy of the title Best Media Director?
(All comments will be kept anonymous)

Next Media Star 2008

Over the past few months, strategy reached out to media vets in a search for the best next-gen media minds - those who are setting new standards in strategy and trying new tactics. In the rapidly evolving mediaverse, these are the pros that media shops have singled out as being on top - and a step ahead of the game. Now we ask you to vote for the one with the most promise.

To see their full profiles, please see the May 2008 and June 2008 issues of strategy.
 
  Kelly Bedard, Saatchi & Saatchi, Toronto
Claim to fame: A broadcast-based promotion for Transitions Optical on Debbie Travis' From the Ground Up, in which the show's designers wore the lenses as they worked on various projects - inside and outdoors. The promo incorporated an online contest component, online consumer campaign, brand sell TV spots, product integration, magazine ads and in-store promos.
Nadia Codispoti, PHD, Toronto
Claim to fame: De femme a femme (From Woman to Woman), the Dove Pro Age book program in Quebec, was an inspirational book devised by the media agency, in partnership with TVA Publications, to highlight the life and experiences of Quebec comedian, actress and singer Judi Richards and 29 other women. Supported by seven-page ads in magazines, ads on Archambault.ca and in-store bookmarks, along with events hosted by Richards (with Pro Age product sampling), helped the title eventually sell out.
Danny Shenkman, ZenithOptimedia, Toronto
Claim to fame: A unique plan for Fox Home Entertainment that included the first one-day takeover of AOL for the release of The Simpsons Movie on DVD. The main page was 'Simpsonized' from top to bottom: the 'O' in the AOL logo was replaced with a donut and the page was washed in the familiar yellow background. The floating ad, banners and custom boxes all went with the theme, as did the Top Searches - with Homer Simpson at number one and Itchy & Scratchy at number 10.
Cesar Antonio Hervieux, Media Contacts, New York
Claim to fame: the Ontario Ministry of Citizenship and Immigration's 'Global Experience Ontario' online campaign, which involved approaching websites with new language-targeting ideas. Hervieux was instrumental in getting an Ontario user visiting Yahoo! India to see banners in Hindi, or Korean banners for Ontario Hotmail users who'd set their language of preference to Korean - effectively speaking to newly arrived immigrants in their native tongues.
Doug Sinclair, Genesis-Vizeum Canada, Toronto
Claim to fame: Live daily in-program client integration for H&R Block with CTV's Canada AM. Hosts Beverly Thomson and Seamus O'Regan would throw to the 'Top 10 Biggest Tax Mistakes Made By Canadians 'Tip Of The Day, courtesy of H&R Block. For the Toronto Star, he negotiated full-cluster, 120-second pre-recorded 'Live From The Newsroom' radio broadcasts on behalf of the Star every Friday evening in arguably the market's most tuned-in time period.
Thomas Flood, communications planner, Dentsu Canada, Toronto
Claim to fame: The three-phase, multimedia strategy to launch the Toyota Tundra, introducing the product to historically domestic purchasers at 'bums-in-seats' opportunities across the country. Research showed that the Tundra was low on purchase intent and opinion in the large pickup segment. Flood's strategy was to use agricultural and trade shows event sponsorships to get the truck crowd into the Tundra and allow it to go head-to-head with the domestics and change the perception of Toyota's trucks.
Alice Ho, interactive buyer/planner, Genesis Vizeum Canada, Toronto
Claim to fame: The launch of BCAA's campaign targeting members and travellers in general. An embedded search widget was created within rich media ad units and placed in top travel-oriented websites, along with portals such as MSN, Yahoo Canada and Canada.com. Additional behavioural targeting with Yahoo and AOL Canada found users who had researched or looked at travel-related content in the last 30 days. The search functionality was also built into a travel portal at BCAA.com.
Mai Duong, group manager digital media, Touche!PHD, Montreal
Claim to fame: The Société des alcools du Québec's (SAQ) first digital campaign, a three-week campaign in March showcasing Italian wines. The media strategy was to surround Internet users by multiplying relevant points of contact on the web, including wine blogs, search engine marketing, social networking sites and recipe sites within Italian recipes - as well as on Quebec's major portals. The results were outstanding.
Jessica Chambers, senior media strategist, OMD Canada, Toronto
Claim to fame: For the recent launch of Wrigley's new brand '5,' Chambers came up with 'magic mirrors,' which look like regular mirrors, but sense when a consumer is looking into them and light up to deliver the brand message. The mirrors, placed in bars and restaurants across Canada, were an innovative approach to media, and also linked to the brand's desire to communicate sensory stimulation.
Christina Calleja, media strategist, OMD Canada (BBDO Automotive Group-Mitsubishi), Toronto
Claim to fame: Acting as the key liaison between sales and media teams for a capsule campaign with Astral Media that pushed the Mitsubishi Lancer across eight stations. The goal was to capture the attention of the younger demo. Channel-specific creative and a consistent look across all eight stations seamlessly married web and TV creative. For the first time, Astral presented commercial content, which created a perceived endorsement ('Musique Plus presents the 2008 Lancer...'). Astral's 'Zapper Trap' locked the commercial in simultaneously on all networks, roadblocking eight stations.
 

Thank you for your nominations and votes!

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